Project Name

Lite N' Easy Canstar

Role

Animation / Art Direction / Modelling

Company

Cutting Edge

In order to show all the 5-star awards Lite N Easy received on their meal box, we created this fun 30 seconds ad that shows the box jumping up and down revealing the stars inside.

It was a bit of challenge to bring a simple item like a box to life and give it some personality but everybody was very happy with the final result.

The meal box and stars were created, animated and rendered in Cinema 4D and composition of logo and text were done later in After Effects.